success stories /
5CA & Cocoroco

5CA & Cocoroco

Driving Talent Acquisition: A/B Testing Ads for Cocoroco and 5CA on LinkedIn

Cocoroco, a startup powered by 5CA, partnered with us to create targeted ads aimed at increasing job application conversions on LinkedIn. The project involved developing and testing ad campaigns for both Cocoroco and 5CA, with the goal of improving visibility and engagement for job openings on their respective platforms.

year

Industry

2022

customer service

Step 1 // Understanding Cocoroco and 5CA

Cocoroco specializes in connecting remote customer service talent with companies worldwide, leveraging technology to streamline recruitment and emphasize flexibility and quality in remote work. 5CA is a global leader in outsourced customer support, providing high-quality, multilingual services across various industries, known for its innovative remote work approach.

Step 2 // Identifying the Challenge

Both Cocoroco and 5CA needed to attract top talent for remote positions. Despite having job openings, application conversion rates were low. We were tasked with creating A/B test ad campaigns on LinkedIn to determine which creatives and messaging would effectively increase visibility and applications.

Step 3 // Creating Targeted Ad Variations

We developed multiple ad variations for Cocoroco and 5CA, targeting different audience segments, including remote job seekers and companies needing customer support talent. The ads featured diverse headlines, visuals, and calls to action aligned with each brand's value propositions.

Step 04 // Analyzing Results and Optimizing Campaigns

A/B testing revealed that ads highlighting employee testimonials and emphasizing flexible work schedules performed significantly better, leading to increased click-through and application conversion rates. Based on these insights, we optimized the campaigns for both companies, resulting in improved visibility and conversion rates for their job postings on LinkedIn. This project showcased the effectiveness of data-driven advertising strategies in enhancing talent acquisition for remote work.

Step 3 // Creating Targeted Ad Variations

We developed multiple ad variations for Cocoroco and 5CA, targeting different audience segments, including remote job seekers and companies needing customer support talent. The ads featured diverse headlines, visuals, and calls to action aligned with each brand's value propositions.

Step 04 // Analyzing Results and Optimizing Campaigns

A/B testing revealed that ads highlighting employee testimonials and emphasizing flexible work schedules performed significantly better, leading to increased click-through and application conversion rates. Based on these insights, we optimized the campaigns for both companies, resulting in improved visibility and conversion rates for their job postings on LinkedIn. This project showcased the effectiveness of data-driven advertising strategies in enhancing talent acquisition for remote work.

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success stories /
Carrcoza Brand Concept

Carrcoza Brand Concept

Elevating Carrcoza's Digital Presence: Designing a Modern Website and Dynamic Video Strategy

Carrcoza is an emerging online clothing brand looking to expand its digital presence with a fresh website and engaging video content for social media advertising. The goal was to create a cohesive brand experience that would attract and retain customers in a competitive e-commerce environment.

year

Industry

2024

e-commerce

Step 1 // Exploring Brand Identity and Market Insights

We analyzed Carrcoza's brand identity, target market, and unique selling points, focusing on its modern, youthful appeal. After researching the preferences of digitally connected young adults seeking affordable fashion, we proposed a user-friendly website design and a dynamic video strategy to engage this audience.

Step 1 // Exploring Brand Identity and Market Insights

We analyzed Carrcoza's brand identity, target market, and unique selling points, focusing on its modern, youthful appeal. After researching the preferences of digitally connected young adults seeking affordable fashion, we proposed a user-friendly website design and a dynamic video strategy to engage this audience.

Step 2 // Creating a Dynamic, User-Friendly Website

We advanced to the website development phase by utilizing the latest web technologies to create a responsive and visually appealing platform. Key features included: Intuitive Navigation: Easy navigation for quick access to products, reducing cart abandonment.Seamless E-Commerce Integration: Supports multiple payment methods and a simplified checkout process.Engaging Product Showcase: High-quality images, detailed descriptions, and interactive features like product zoom and 360-degree views.

Step 3 // Enhancing Brand Visibility Through Social Media

To support Carrcoza's social media strategy, we created high-quality videos for Instagram and TikTok designed to: Highlight New Collections: Showcase new collections with impactful visual storytelling.Promote Special Offers: Feature short videos that highlight discounts to encourage quick consumer action.Reinforce Brand Messaging: Use consistent visuals and engaging narratives to emphasize youth, fashion, and affordability, with editing that aligns with the target audience’s style.

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success stories /
Naná Visual Identity

Naná Visual Identity

Revitalizing NANÁ's Brand: Crafting a Bold New Identity for a Competitive Market

The rebranding of NANÁ was a strategic initiative aimed at rejuvenating the visual identity of a Brazilian homemade ready meal business. The primary objective was to infuse the brand with a fresh, bold character that would allow it to stand out in a crowded and competitive market.

year

Industry

2019

FOOD

Step 1 // Addressing Market Shifts and Brand Relevance

We developed a user flow divided into two paths: one for agencies to schedule meetings and another for candidates to find job opportunities. This ensured a personalized journey for each group.

Step 2 // Redefining the Brand to Lead with Trust and Innovation

NANÁ faced a significant challenge as it struggled to keep up with emerging market trends, leaving it at a disadvantage compared to its direct competitors. The existing brand image no longer resonated with the evolving consumer preferences and industry standards, making a comprehensive rebranding necessary to regain relevance and appeal.

Step 3 // Brand Philosophy and Culinary Experience

During the design phase, we focused on typography, color schemes, and imagery, ensuring a responsive design accessible on different devices. Rigorous testing confirmed compatibility.

Step 4 // Crafting a Playful and Versatile Logo

The result of this creative process was a new logo that exudes sophistication with a playful touch, combined with a texture that is visually engaging and versatile. This new brand identity is adaptable and effective across various platforms, ensuring NANÁ's presence is felt in every aspect of its marketing and customer engagement, successfully bridging the gap between tradition and contemporary appeal.

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success stories /
5ca career website

5CA CAREER WEBSITE

Revamping 5CA's Careers Page: Improving Job Application Conversion

In the past, 5CA featured a careers page on its website. However, a significant challenge emerged with low conversion rates. Users found it difficult to locate available job openings, resulting in frustration and a high rate of application process abandonment. 

Recognising the importance of addressing this challenge, a decision was made to overhaul the user flow and enhance the overall user experience, with the understanding that a considerable portion of users primarily accessed the careers page via mobile devices. 

This decision led us to adopt a strategic approach in the creation of an improved 'Careers' section on the website, placing a strong emphasis on User Experience (UX) and User Interface (UI) design. Throughout this discussion, we examined critical steps, including initial research, design, content strategy, and continuous optimisation, all aimed at providing a more user-friendly experience for job seekers."

year

Industry

2023

customer service

Step 1 // Benchmarking

We started the project with market research to understand the expectations of job seekers in the 5CA field and ensure the design worked well across different devices. We analyzed what competitors and major players were doing in terms of UX and design, identifying best practices and areas for improvement.

Step 2 // Setting Objectives
and User Flow

Considering that many users access the website through searches or ads, we set clear goals for the "Careers" section. These goals included attracting high-level talent, providing transparent information about job openings and recruitment processes, and increasing candidate engagement and retention. We developed a user flow focused on job searching, identified as a critical pain point in the previous design analysis.

Step 3 // Wireblocking

We created initial wireframes to establish the basic structure of the careers page, including the navigation bar, search filters, company information, and employee testimonials. After the initial meeting, where we presented the benchmarking research and preliminary wireframes, it was proposed to begin the UI design immediately and delay testing until after the page launch, with incremental adjustments as needed.

Step 3 // Wireblocking

We created initial wireframes to establish the basic structure of the careers page, including the navigation bar, search filters, company information, and employee testimonials. After the initial meeting, where we presented the benchmarking research and preliminary wireframes, it was proposed to begin the UI design immediately and delay testing until after the page launch, with incremental adjustments as needed.

Step 04 // UI Design
and Content Creation

In our UI design process, we prioritized developing an attractive design that aligns with the company's visual identity by selecting a captivating color palette, clear typography, and suitable icons. We developed strategic content for the careers page, highlighting company values, benefits, employee testimonials, and job listings, ensuring clarity and relevance. We integrated interactive features such as application forms, resume uploads, and applicant tracking systems to streamline the application and selection process.

Step 5 // Launch
and Monitoring

The marketing team launched the new careers section and continues to monitor its performance diligently. Feedback from candidates is collected and used to make necessary design and content adjustments, ensuring an optimal user experience.

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success stories /
Cocoroco website

Cocoroco WEBSITE

Transforming Cocoroco's Website: Boosting UX/UI for a Seamless Experience

Cocoroco hired Selva to understand and resolve issues on its website, focusing on UX/UI. The project began with an initial meeting where clear objectives and a two-month timeline were set.

Despite facing bureaucratic challenges inherited from a previous agency, we used existing research, user personas, and branding materials as a starting point. We assembled a diverse team of developers, designers, and content creators, creating a detailed plan with defined tasks and deadlines.

year

Industry

2023

customer service

Step 1 // Tailored  User Journeys

We developed a user flow divided into two paths: one for agencies to schedule meetings and another for candidates to find job opportunities. This ensured a personalized journey for each group.

Step 2 // Brand Identity Revamp

We refined Cocoroco's brand identity, developing a style guide to maintain consistency on the site and redesigning the logo to harmonize with the new look. We also created new icons and images.

Step 3 // Design Perfection

During the design phase, we focused on typography, color schemes, and imagery, ensuring a responsive design accessible on different devices. Rigorous testing confirmed compatibility.

Step 3 // Design Perfection

During the design phase, we focused on typography, color schemes, and imagery, ensuring a responsive design accessible on different devices. Rigorous testing confirmed compatibility.

Step 04 // From Design to Development

In the development phase, our front-end team brought the designs to life with HTML, CSS, and JavaScript, while the back-end supported functionalities for candidates and agencies. We created and curated content, conducting quality assurance tests to ensure a functional site.

Step 5 // Launch and Optimize

We set up the server and domain, training stakeholders and content creators to manage the site. After the launch, we continued to monitor performance, security, and user feedback, implementing regular improvements.

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Step 1 // Understanding Cocoroco and 5CA

Step 1 // Understanding Cocoroco and 5CA

Step 2 // Identifying the Challenge

Step 2 // Identifying the Challengeand User Flow

Step 3 // Creating Targeted Ad Variations

Step 04 // Analyzing Results and Optimizing Campaigns

Step 3 // Creating Targeted Ad Variations

Step 3 // Creating Targeted Ad Variations

Step 04 // Analyzing Results and Optimizing Campaigns

Step 04 // Analyzing Results and Optimizing Campaignsand Content Creation

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Step 1 // Exploring Brand Identity and Market Insights

Step 1 // Exploring Brand Identity and Market Insights

Step 1 // Exploring Brand Identity and Market Insights

Step 2 // Creating a Dynamic, User-Friendly Website

Step 2 // Creating a Dynamic, User-Friendly Website

Step 3 // Enhancing Brand Visibility Through Social Media

Step 1 // Exploring Brand Identity and Market Insights

Want to learn more?

Step 1 // Addressing Market Shifts and Brand Relevance

Step 1 // Addressing Market Shifts and Brand Relevance

Step 2 // Redefining the Brand to Lead with Trust and Innovation

Step 2 // Redefining the Brand to Lead with Trust and Innovation

Step 3 // Brand Philosophy and Culinary Experience

Step 3 // Brand Philosophy and Culinary Experience

Step 4 // Crafting a Playful and Versatile Logo

Step 4 // Crafting a Playful and Versatile Logo

Want to learn more?

Step 1 // Benchmarking

Step 1 // Benchmarking

Step 2 // Setting Objectives and User Flow

Step 2 // Setting Objectivesand User Flow

Step 3 // Wireblocking

Step 3 // Wireblocking

Step 3 // Wireblocking

Step 04 // UI Design and Content Creation

Step 04 // UI Design and Content Creation

Step 5 // Launch and Monitoring

Step 5 // Launch and Monitoring

Want to learn more?

Step 1 // Tailored User Journeys

Step 1 // Tailored User Journeys

Step 2 // Brand Identity Revamp

Step 2 // Brand Identity Revamp

Step 3 // Design Perfection

Step 3 // Design Perfection

Step 3 // Design Perfection

Step 04 // From Design to Development

Step 04 // From Design to Development

Step 5 // Launch and Optimize

Step 5 // Launch and Optimize

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Success Stories: How We Help Brands Thrive

Cocoroco WEBSITE

Transforming Cocoroco's Website

Discover how Cocoroco partnered with Selva to resolve website issues and enhance UX/UI, overcoming inherited challenges with a strategic, collaborative approach. Curious to learn more? Read the full case.

5CA CAREER WEBSITE

Revamping 5CA's Careers Page

Discover how 5CA transformed their careers page, boosting user engagement and conversion rates through innovative UX/UI design. Curious about the details? Read the full case

5CA & Cocoroco

Driving Talent Acquisition:

Discover how Cocoroco and 5CA partnered with us to create targeted ads aimed at increasing job application conversions on LinkedIn. Curious to learn more? Read the full case.

Carrcoza Brand Concept

Carrcoza's Digital Presence

Carrcoza is an emerging online clothing brand looking to expand its digital presence with a fresh website and engaging video content for social media advertising.

Naná Visual Identity

Revitalizing NANÁ's Brand

The rebranding of NANÁ was a strategic initiative aimed at rejuvenating the visual identity of a Brazilian homemade ready meal business.

Want to learn more?

Step 2 // Setting Objectives
and User Flow

Step 2 // Setting Objectives
and User Flow

Step 04 // UI Design
and Content Creation

Step 04 // UI Design
and Content Creation

Step 5 // Launch
and Monitoring

Step 5 // Launch
and Monitoring

Step 1 // Tailored  User Journeys

Step 1 // Tailored  User Journeys